Put the join code up before you say anything
The code is the ice breaker. People get their phones out, type the seven digits and are already participating before the first question lands. Explaining the exercise first and then asking them to join wastes the momentum.
Start with one word, not with a paragraph
The first question sets what effort feels normal. Ask for a sentence and half the room decides it is not worth it. Ask for one word and you get everyone, which is what you actually wanted — the answers matter far less than the fact that all of them arrived.
Ask something trivial before you ask something real
Tea or coffee is not the point. It is the rehearsal. A room that has already answered one harmless question will answer the honest one thirty seconds later, and a room that has not, will not.
Say something about the result
The worst version of this is a word cloud that appears and is ignored. Read one word off it out loud, or point at the split and say what it tells you. Twenty seconds, and it is the difference between an ice breaker and a warm-up nobody understood the purpose of.
Keep it anonymous, especially at a conference
There is no sign-in, and no name is attached to an answer — not on the screen, and not in the CSV you export afterwards. The one exception is a quiz screen name, if you switch it on before anyone joins: it appears on the leaderboard beside a score, and nowhere else. That is why the energy question gets an honest number. A room of strangers will tell you they are running on empty. They will not tell you that with their name on it.